The Minister for Communication, Digital Technology and Innovations, Hon. Samuel Nartey George (MP), has met with members of the New Media Association of Ghana, bloggers, and independent content creators as part of efforts to strengthen government’s engagement with the digital creative industry.
The meeting, held in Accra, forms part of a broader agenda to support digital entrepreneurship, ensure policy inclusivity, and address challenges faced by the growing community of online creators.
Hon. Nartey George outlined key initiatives aimed at empowering content creators, including a structured collaboration with TikTok. He announced that on October 12, 2025, TikTok will fly in a technical team from South Africa to train about 120 Ghanaian content creators on optimising the platform for better engagement, reach, and monetisation.
“This will be the first time a government in Ghana has facilitated TikTok’s direct engagement with local creators. The training will give you practical insights into how algorithms work, how to boost your engagement, and how to monetise effectively,” the Minister said.
To ensure fairness, the Ministry has proposed an allocation formula that will see the training slots shared among the New Media Association of Ghana, the Ghana Bloggers Association, and independent creators.
Hon. Nartey George emphasised the need for structure to avoid disorderly participation and to guarantee that knowledge gained is shared within the wider community.
On monetisation, the Minister disclosed ongoing discussions with TikTok and GCB Bank to develop a payment framework that would enable local creators to receive earnings directly in Ghana.
“If your content is monetised for, say, $2,000, you should be able to redeem that amount through a GCB platform nationwide. This is important because content creators are spread across the country, not just in Accra,” he explained.
The Minister reiterated government’s commitment to transparency, adding that investigations into public concerns over fast-depleting data bundles remain open, with the National Communications Authority ready to verify complaints.
He further highlighted Ghana’s earlier engagement with TikTok on content moderation and algorithmic fairness, stressing that local creators must benefit fully from the growing digital economy.
“You are not a problem for the country; you are creating jobs and solutions. Our duty as government is to support you to maximise the value of your work,” Hon. George assured the creators.
The President of the New Media Association of Ghana, Mr. Eugene Osafo-Nkansah (Nkonkonsa), who led the team, commended the Minister for his leadership and commitment to the growth of the digital industry.
He noted that the Minister’s open-door policy and willingness to engage directly with creators was a strong demonstration of government’s recognition of the role of the youth and digital entrepreneurs in national development.
The session ended with an open-floor discussion where participants suggested areas for deeper collaboration, including recognition of influencers who work at the grassroots level.
